Research

 Accurate and thorough information is the foundation of all successful ventures because it provides a wealth of actionable data about prospective and existing customers, the competition, and the industry in general. It allows businesses to determine the feasibility of a venture before committing substantial resources.

We provide these research services for our clients:

  • Market research
  • New product development
  • Scientific surveys
  • Survey question development
  • Statistical analysis and strategy determination
  • Sample calculation


We assist our clients by gathering two types of data:
    

     Primary information - Research we compile and gather specifically for you.

     Secondary information - Reports and studies by government agencies, academic institutions, trade associations or other businesses within our industry. We assemble and analyze this information for you.

We use a variety of tools to investigate your market sector: direct mail, telephone, e mail surveys, focus groups or personal interviews. These may be either group surveys or in depth interviews.

Our research program is managed by Dr. Nicholas Lougee, who received his PhD in sociology in 2010 from the University of Oregon. He is the Vice-President and Director of Research for the Dennett Consulting Group and is a social-science learning specialist with the Department of Support Services for Student Athletes at the University of Oregon. He is also a paid consultant for the International Society for Technology in Education.